My (Recommended) Bookshelf

Ok, this isn’t exactly my bookshelf as there are a lot of books I own, but simply can’t recommend.  These are the books that I found valuable on my Fastlane journey.   I’ve categorized them relative to the subject matter and genre.

Currently Reading…

One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

General Entrepreneurship and Wealth

Who Owns the Ice House?: Eight Life-Lessons From an Unlikely Entrepreneur

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime.

There really aren’t a lot of books like TMF which is why I felt compelled to write it. I wish this list was longer.

What Rich People Know & Desperately Want to Keep Secret

An older book I read in my late 20’s — definitely helped crystallize Fastlane theory.

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money–That the Poor and the Middle Class Do Not! (Miniature Edition)

Surprised? Don’t be. I know I know; I tend to “rip” RK more than give him credit but I really do think his FIRST book is a recommended read. Everything thereafter? Not so much. And more importantly, RK is a great Fastlane success story.

Everyday Greatness: Inspiration for a Meaningful Life

A compilation of great short stories of success, and how they overcame.

Mindset and Motivation

Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!

A huge book and a great value at unlocking the barriers of your mind. This book got me through my rough patches!

Growing A Business, Customer Service

Delivering Happiness: A Path to Profits, Passion, and Purpose

Superior customer service is a critical element of exponential growth.

Raving Fans: A Revolutionary Approach To Customer Service

Another oldie, but goodie.

Growing A Business, Advertising and Marketing

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

A great primer on how to get more people to buy what you offer.

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

While this might come across a little spammy/hucksterish, Maria does a great job of how to craft web copy that compels people to buy.

Made to Stick: Why Some Ideas Survive and Others Die

Why some ideas persist and why others die.

Financial Education

The Rookie’s Guide to Options: The Beginner’s Handbook of Trading Equity Options

A great introduction to how you can leverage stock options for income, insurance, and investing.

Getting Started in Options

Another great option starter guide.

How to Make Money in Stocks: A Winning System in Good Times and Bad, Fourth Edition

An investing classic.


The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living

One of the books I read prior to starting a publishing company.

1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers)

Lots of ideas and a big heavy book! Takes weeks to read!

Other (Lifestyle, Fiction, Etc.)

The Last Lecture

A great reflection on how we should not take our time (our life!) for granted.

The Ten Conversations You Must Have Before You Get Married

Marriage is the biggest decision you might make in your life; make sure you make the right choice.