You can’t PAY your way to the top, you have to EARN it.
And by earn it, I mean work for it.
This often means starting at the bottom, and working your way up.
This means having a “big picture” goal but also seeing the small picture in front of you.
All too often, entrepreneurs get so overwhelmed with the big picture that we let it massacre our senses, and our ability to engage in process. It stops us cold into not taking action. “OMG, it’s just too much!”
I call this the “big picture syndrome” — the point at which your grandiose vision and idea is stalled-out by lack of action — you simply can’t grasp all the difficult steps you know it will require to make it happen.
In other words, you have a mountain to climb and you’re staring at the top. Such thinking is overwhelming and causes entrepreneurs to be paralyzed in action.
Recently on the Fastlane Forum, a user posted a common quandary about starting a website business — do I hire out for it? Or learn?
His argument suffered from the “big picture syndrome” — he assuaged it with this statement: “It will take me forever to become an expert in computer programming”.
The problem with this mindset is its flawed premise: “In order to build a fully functioning website, I will need to become an expert in computer programming, and becoming an expert will take years”.
I often preach that if your beliefs are flawed, so will their conclusions.
Yes, becoming an expert in programming will take years. But the flawed premise is this: You don’t need to become an expert to build a website — you just learn along the way and during the process!
I’m not an expert in any programming language but that didn’t stop me. I learned by trial-and-error — each step in building something substantive was a minor problem that I sought to solve. As I solved each problem, I slowly learned. At some point, I started becoming more proficient.
This is the art of learning – you get out and DO, you get out and EXPERIENCE, you get out and TRY — you don’t say “Oh, I need to become an expert” and then take action. Learning is all apart of the process of “taking action”.
STOP LOOKING AT THE TOP OF THE STAIRS AND LOOK AT THE FIRST STEP.
How do you get started? What’s the first problem you need to learn and solve?
I recently finished The Millionaire Fastlane audiobook which my company produced in house. As I started that journey, I readily admit: I knew NOTHING about producing an audiobook.
However, months later after diving into the process, I can NOW say, I know plenty — enough to be dangerous.
So how did I accomplished this feat? I tackled each step in the journey by only focusing on the step directly in front of me. What audio equipment do I need? What software? What editing? How to edit? What about disc reproduction? On this journey, I didn’t focus on STEP #32 until I arrived there. I didn’t focus on the top of the stairs but the step in front of me!
If you haven’t yet read Sara Blakely’s billionaire success story, you need to. It reinforces this concept of learning and tackling challenges as they come, instead of worrying about things that may or may not happen for months, or years.
6) You don’t have to go in order. Sara’s passionate commitment to her new Spanx product was so fierce, she just tackled each task in the development and marketing journey as they came up, not necessarily in the best order for a smooth launch.
7) You CAN figure it out – you have the ability. Sara knew absolutely nothing about women’s undergarments, patenting a new product, manufacturing, marketing, product development, website development, online commerce, and more. But that didn’t stop her. She researched what she needed to, hired out what she couldn’t do, and marched forward with undying commitment and energy. Don’t stop yourself from pursuing an idea because you don’t think you have what it takes.
9) Don’t worry about the outer “stuff” until the time is right. Sara worked tirelessly from her apartment creating her product, avoiding investing in outside office space or other marketing and business tools until the product had taken off. She didn’t have a formal website until she made it on the Oprah show and needed one. Anything that wasn’t essential to building the product and getting the name out there simply wasn’t a priority.
Bottomline? Quit staring at the top of the stairs and all the steps needed to get there — the first step is the only challenge you have!
Then move to the next, and the next, and the next.
Do this enough times and eventually you’ll find yourself at the top of the stairs, and perhaps, on the cover of Forbes magazine like Ms. Blakely.
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