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Why You Need to Stop Pushing for Success and Start Pulling For it!

by MJ DeMarco · 8 comments

You’ve been erroneously trained to PUSH for success.

Instead, stop PUSHING for success and start PULLING for it!

Make that idea tangible and “Make ‘Em Come To You!!”

Replace that PUSH with a PULL!

An example of a PUSH for success.

- Send your manuscript to a publisher. (PUSH then WAIT)
- Send your literary proposal to a publisher. (PUSH then WAIT)
- Go to an VC conference and beg for funding. (PUSH and Hope)
- Use deceptive marketing tactics to sell your products (PUSH)

An example of a PULL for success.

- You write your own book and self-publish it; the publishers call you. (PULL)
- You create your own internet company; the VCs and angels CALL YOU. (PULL)
- Your product is so good, your customers sell it for you. (PULL)

What can you do today to make the PULL possible tomorrow?



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Comment Guidelines: We all have opinions and I'm cool with ya disagreeing with me however anonymous comments, stupid comments, trolling, hating, and other uncivil comments will be deleted.

  • http://twitter.com/read2learn_blog Kent Mauresmo

    Haha..you were really hyped up in this video. That’s good! You’re passionate about what you’re saying and it creates good energy for me!

    Everything you have ever said in your book and videos are true. Anybody who doesn’t believe you can watch that movie “The Social Network.” Those Winkledinkle twin brothers weren’t too smart for Harvard students. There were just some kids with an idea, but Mark Zuckergenius actually put the idea into action and got it done..so he deserves the money.

    “The Facebook” project was up and running and it snowballed all the way to Stanford University; and then they started to pull the right people in without even trying. Boom!! $500,000 Angel Investment to help accelerate something that was already in motion…..not to “START” it. If that makes any sense.

    Its like a Race Car driver trying to get sponsors when hes never Raced a day in his life.

  • http://www.facebook.com/dansparks Daniel Sparks

    Amen. I really needed to hear this. Pulling is the true entrepreneur way. Makes me think of those annoying telemarketers and solicitors. They are way behind the times. Pushing doesn’t work anymore. Pulling is King. For the fastlane to work people have to provide something valuable enough that it pulls others too it, not pushing them away. If you are in any business where you have to chase down customers and convince them what you have is good, you will probably never be in the fastlane.

    THANKS MJ!

  • http://www.themillionairefastlane.com MJ DeMarco

    Yes, when you have a product based upon a need, the PULL becomes possible.  When you have a product based on “do what you love” and other entrepreneurial BS, the PUSH becomes necessary.

  • http://www.thefastlaneforum.com/fastlane-articles/32180-why-you-need-stop-pushing-success-start-pulling.html#post165377 Why You Need to Stop Pushing for Success, and Start Pulling

    [...] on how we have to rewire our polarity and stop pushing for success, and start pulling for it. Why You Need to Stop Pushing for Success and Start Pulling For it! An example of a PUSH for success. – Send your manuscript to a publisher. (PUSH then WAIT) – Send [...]

  • Clinton D Skakun

    Awesome video man! Just got me a little more excited! I’m going to start pulling.

  • http://customizedfatlossreviews.net Customized Fat Loss

    I have to agree with you again MJ, my man! You simply know how to hit the right notes! I do have a question about self-publishing a book though. How do you do it? :)

  • http://customizedfatloss.com/ Jack’s Customized Fat Loss

    Tomorrow, I want to make ALL of my dreams come true! I’m so motivated to do this now after watching your video!

    -Jack Leak

  • William

    Enlightening. Very clear, to the point. This was delivered well and offered an awesome perspective. Thank you.

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