What Tony Horton of P90X Can Teach You About Wealth!

[...] Tony Horton of P90X Can Teach You About Fastlane Wealth! Share Tweet New video … What Tony Horton of P90X Can Teach You About Wealth! | Fastlane Entrepreneurs Topics: Law of Effection Commandment of Scale Intrinsic Value Leveragable Business Asset Enjoy [...]

This is so true. Tony Horton is the man…not only is he in amazing shape and a great motivator, but he’s (and beachbody) a marketing genius.

I recently purchased the P90X program (around $140), and after 90 days I was in the best shape of my life! I couldn’t believe it, and I couldn’t help but tell my friends about it.

It’s a great product, that’s marketed brilliantly that has a huge impact on people’s lives…and it’s obviously a winning combination for them!

He also has a huge line of other products that he is always recommending (nutrition shakes, recovery drink, workout equipment, etc).

He’s definitely producing big time! Thanks for the great example!

Tony

Fantastic video MJ, these real life examples are what I love to hear.

Not only does he sell a front-end product of P90X (and power 90), but he also has a subscription based program, One-on-One with Tony Horton. Add to that the supplements that he recommends from Beachbody, and his push-up stands, that makes for a huge range of products that are both one-time purchases and recurring purchases. Another brilliant thing about beachbody is they recruit a massive sales force through their network marketing program. Truly, a genius example of both product creation, scale, and systems (sales, marketing, fulfillment, etc…)

This is a perfect example of a fastlane business. And the thing about P90X is that it seems to work for people who apply themselves.

This one principle alone has made me think differently about business and what kind of businesses I build.

[...] in health and fitness Welcome! Great seeing like minded people. You can get inspired by this: What Tony Horton of P90X Can Teach You About Wealth! Reply With [...]

And the most amazing thing is Tony Horton is not the man behind P90X. Carl Daikeler founded Beach Body and is the man behind Tony Horton.

Mt. Daikeler had an idea for an exercise program and went to Mr. Horton to create it. The other programs, DVDs, exercise equipment on Beach Body’s site are not Mr. Horton’s.

The whole kit and kaboodle belong to Mr. Dailkeler.

So what’s the take away??

You don’t need to be an expert. They’re are pretty of experts you can hire or partner with. All you need to do is put a product that people want to buy on front of the right audience. 

He was 40 years old, 60k in cc debt, and struggling financially before he started to turn things around. Your never to old when you exploit a fastlane opportunity.