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No Book For You! The SoupNazi Exposes Why Most People Will Never Get Rich

by MJ DeMarco · 20 comments

No book for you!

I love giving away books.  And yet, it really is disheartening that I can’t most of the time because people are just too freaking lazy.

You see, when I’m out trolling in my Lamborghini, you can’t be shy.  People will always come up to you and talk.  It isn’t a time to be an introvert (which for the most part, I am).

And yet, I’ve made a point of using Lambo drivetime as an opportunity to give away free books to curious strangers.

For those of you familiar with my story (posted below) my storied beginnings were birthed from an encounter with a Lamborghini.

I approached a Lambo owner and asked him a simple question (see below) and now when that happens to me (pretty much anytime I drive) I have the chance to gift someone my book, and perhaps to gift a dream.

Except here is the problem.

Before I give away a free book, I ask the stranger a question that I know will determine if I am wasting my book, or putting it into the hands of someone capable of having a chance.   The question varies by person, but for the most part they look like this …

MJ: “Do you do a lot of reading?”
Stranger: Naww, I don’t have time.
Translation: I finished learning and my skillset will be rotting for the next 40 years. No book for you!

MJ: “What was the last book you read and when?”
Stranger: To Kill a Mockingbird in High School.
Translation: I finished learning and my skillset will be rotting for the next 40 years. No book for you!

MJ: “What is your favorite book?”
Stranger: “I really don’t have one”
Translation: I finished learning and my skillset will be rotting for the next 40 years. No book for you!

Surprisingly, these questions are met with answers that expose why most people will never escape the rat race.  They don’t read and they’re done learning.

Giving them my book, FREE, would be a waste of paper and resources as it will just land on some dusty shelf with some stupid Cubs hat.

And the sad thing is, more often than not, these answers are typical. 

As the old saying goes, you can lead a horse to water, but you can’t make him drink.

So the question is, if I met you on the streets of Phoenix and I asked you one of these questions, would you be getting a FREE book? 

The “Lamborghini Prophecy” Completes

The Millionaire Fastlane is the echo of a chance encounter I had long ago when I was a pudgy teenager. It was a Fastlane ignition of consciousness, a resurrection triggered by a stranger driving a mythic car—a Lamborghini Countach. The Fastlane was born, and with it the resolution and belief that creating wealth need not take 50 years of financial mediocrity devoured by decades of work, decades of saving, decades of mindless frugality, and decades of 8% stock market returns.

Often, this book references the Lamborghini brand, and it isn’t to brag when I say I’ve owned a few. The Lamborghini icon represents the fulfillment of a prophecy in my life. It innocently started when I saw my first Lamborghini and it kicked my ass out of my comfort zone. I confronted its young owner and asked a simple question: “How can you afford such an awesome car?”

The answer I received, unveiled in chapter 2, was short and powerful, but I wish I had more. I wish that man had taken a minute, an hour, a day, or a week to talk to me. I wish that young stranger would have mentored me on how to get what I thought the Lamborghini represented: wealth. I wish that man had reached into his car and given me a book.

Fast-forward to today.

As I endanger the streets in my Lamborghini, I relive that same moment except in role reversal. To celebrate my Fastlane success, I bought one of these legendary beasts, a Lamborghini Diablo. If you’ve never had the opportunity to drive a car that costs more than most people’s homes, let me tell you how it works…

You can’t be shy.

People chase you down in traffic. They tailgate you, rubberneck, and cause accidents. Getting gas is an event: people snap photos, enraged tree-huggers give you the evil eye, and haters insinuate about the length of your penis—as if owning a Hyundai implies being well endowed. Mostly, people ask questions.

The most frequent questions come from leering and inquisitive teenagers, as I was many years ago: “Wow, how can you afford one of these?” or “What do you do?” People associate a Lamborghini with wealth, and while I soon learned that that’s more an illusion than anything (any dimwit can finance a Lamborghini), it’s indicative of a dream lifestyle that most people conceive as incomprehensible.

Now when I hear the same question I asked decades ago, I have the power to gift a book and perhaps, to gift a dream. This book is my official answer.



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    [...] this but the state of education in this country is rapidly deteriorating … HTF do you not read? No Book For You! The SoupNazi Exposes Why Most People Will Never Get Rich | Fastlane Entrepreneurs The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime "The best [...]

  • Val k

    I’m fairly young and when people find out that I read. Most of them have a puzzled look on their face and respond with something like “that sounds boring”.. Driving my UR TT Gallardo won’t be boring. LoL.

  • MJ DeMarco

    Atta boy Val, I have no doubts you will get there!

  • Douglas

    Hi MJ!

    Wonderful post.

    I’m “somewhat” sucessfull (but still looking for more) and my mother used to say this during all my childhood: “the only thing that no one will ever get out of you is your knowledge”.

    Because of this I have a high drive to be always learning, specially through books that chat teach me something.

    I’ve read your book last month. It’s life-changing material for the person who is willing to take the effort.

    Now I’m reading “Start where you are”, from Chris Gardner. I already have more than 30 books on my waiting list, all of them focusing on entrepreneurship, sales, negotiation, etc.

    I want to ask you a question: what is the percent of people who seem to be interested in reading and learning? 5%? 15? 50?

    God bless you,

    Douglas Cezar

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  • MJ DeMarco

    I’d say 4 of 5 are not reading.

  • http://Www.jeffersonfranklintax.com Clint

    The funny thing is if I wouldn’t have found the Fastlane I would’ve answered the same, well instead of To Kill A Mockingbird in HS it would’ve been “Am kurzeren Ende der Sonnenallee” in college ;)

    And oh yea, enough Cubs dissing already :p

    Just because us Cubs fans are notorious for not knowing about the Cubs doesn’t mean we don’t read. Have you seen the houses in Wrigleyville ;)

    Not to mention even as a Cubs fan I know more about the Sox than you :p

  • Nicola

    You would have been handing me a stack of them! My book reader is never more than ten seconds away from my hand! I read a novel each day and approximately half a non-fiction book (depends on the length).

    What do people who don’t read do if they have to sit in a waiting room? or take public transport?

  • MJ DeMarco

    Perhaps gossip about who will be the next American Idol or who’s screwing who on Jersey Shore. =)

  • http://www.ashworthpartners.com Giovanni

    I’ve always said: “You’re not old until you decide you’ve learned everything you need to know”. At that point you might as well start digging your hole.

    I remind myself by using a simple alphabet mnemonic: A.B.L. Always Be Learning. (For alphabet ‘purists’ I’m dyslexic so I roll like that LOL)

    BTW Just read your book, awesome. Cuts to the chase on the critical thinking and actions needed for success.
    Giovanni

  • MJ DeMarco

    Thx Giovanni, appreciate the comments — ABL, gotta remember that one! Reminds me of Glengarry Glenross w/ABC – Always be closing!

  • http://www.jonathanpaulgodfrey.com Jon

    That’s interesting that 4 out of 5 people don’t read books regularly. I get to commute to work by bus and read during the commute and during lunch breaks. Doing this I get through several books each month. I just came across your site today and read the free chapters. It looks great and is right up my alley. I love books that challenge the ‘norm.’

  • Mark Ramsey

    MJ, living in Australia I find this post amazing. Everyone I know reads several books a month if not for education certainly for pleasure. Just the other day a group of us in the office were discussing our new Kindles and the books we are currently reading. Many people in the office have small libraries at their desk.

    Commuting is a perfect time to read as well as the old fashioned before bed read.

    Perhaps this is a US cultural thing. Come down under so I can answer your question but warning – I’ll ask for a signing :-)

  • http://www.imwriterblog.com Kristi

    Hey there MJ:

    If you actually met me in person, not only would you give me a free book but you’d hire me on the spot to market your existing book or edit your next best seller because I’m damn good. Just ask my current and past clients. Wink.

    That said, its time for me to transform my talents into my very own millionaire process so that I can be your next success story. Be on the lookout MJ because my success story is coming soon.

    Kristi

  • MJ DeMarco

    Ha Ha, the only problem is, right now I’m sold out of books and have been patiently waiting for another shipment so I couldn’t give you a book — i had to clean out the Lambo to manage the order flow. I know, supply chain management is something I suck at. Look forward to hearing your story!!!!

  • Brad

    The 80/20 rule in reverse! I would guess that the number of people reading for self improvement is much lower than your estimate.
    Go to any major bookstore and look at the ratio of business and technical books in comparison to novels, mysteries, science fiction, and drama with the pictures of bare-chested hunks with the babe in their arms on the covers. Most people read for fantasy to escape the slow lane, sidewalk boredom of their everyday lives. Lucky for the rest of us! I think that Douglas hit the nail on the head with his comment “life changing material for the person willing to make the effort”. MJ can’t give a book away to the people that would envy him his position in life. Most would rather complain than take action. Jim Rohn had a great quote on this phenomenon. “I told my friend that I struck gold in my back yard get a pick and shovel and come over and get some”. He replied, “Do you know what they’re charging for picks and shovels these days”. So sad but true. Keep trying MJ. You’re changing lives!
    All the Best,
    Brad

  • http://www.frugalbeautiful.com Shannyn

    It’s funny Brad said “Most people read for fantasy to escape the slow lane, sidewalk boredom of their everyday lives. Lucky for the rest of us!” I would argue that most people don’t read AT ALL! I think for the bulk of people at chain bookstores, they buy books with good intentions or to decorate!

    I already bought the book (after hearing the podcast interview with Pat Flynn and being liking/being challenged by what I heard) but seriously, if a guy in a Lambo asked me what I read, I would *HOPE* I could answer intelligently…I mean honestly- even if that person didn’t “earn” it themselves (inheritance, whatever), I would think there could be something valuable to take from the conversation instead of looking like a jerk who “doesn’t have time to read.”

    It was a good laugh though- I know I get this a lot when I tell my fellow grad students that I skim the articles for school and spend most of my time reading books on things that really matter. They joke that nobody takes a M.A. degree in the social sciences seriously, yet sweat blood about getting A’s in their classes…take the reins people! I had the epiphany too late that a M.A. degree was not going to get me where I wanted, but every day I try to build and learn from that choice to enroll and expand upon my learning. It’s amazing how truly stupid education can be if you let it run your life!

  • MJ DeMarco

    Great take Shannyn, love it!

  • http://www.serialstartups.com Naomi Tapia

    It looks like I’m not the only one who thinks that Brad is totally right – most people don’t read for self-improvement. The last book I read, and I am telling the truth, is your Fastlane Millionaire book. I bought it on my Kindle and I’ve read it again and again over the past three months. There are so many excellent bits of information, I feel like I get something new every time.

    Your book inspired me to finally launch a website I have been planning for a while. I feel so great that I am finally doing this for myself – it’s a fantastic experience.

    Back to the point: I think that you are totally spot-on. “Informal” education should continue for the duration of one’s life. More information is available for free than ever before, yet it seems less people take advantage of it.

  • Max Kucharczyk

    Good thing for Kindle format then :)

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