How Millionaire-Making Fastlanes are Born…

Fastlane’s aren’t born overnight.

Nope, they take months, sometimes years.

And during that time, the Desert of Desertion becomes a threat.

Recently, one of my Facebook friends posted his new project, Razzi.me, a photo-sharing site that took the owner/developer nearly a year to develop.

When I examined the site, I couldn’t help but be impressed as the website embodied everything the Fastlane is about.

With Fastlane goggles, spotting concepts/businesses that can grow exponentially is relatively easy.  Why?  Because the Fastlane is a framework that allows such evaluations to be pretty straightforward.

Let’s examine Razzi.me.

Commandments

Need

The owner recognized a need while sharing his photos at Flickr — his photos got millions of HITS and yet, he earned no revenue from those views.  In a moment, he thought “Hey, I should be compensated if my photos are so popular!“  If he observed the need, others may too.  While his recognition of the need might only be specific to himself, the only way to really really tell is to “put it out into the box” and find out.   Again, the marketplace will determine if this “need” is real, or imagined.

Entry

According to Robert (the developer/owner) the concept took months to develop.  If people want to compete, it won’t be as easy as downloading some off-the-shelf CMS program like Joomla or WordPress.

Control

Since the developer owns the software, developed it, he controls it. Someone can’t “change the license” or “modify the software”.

Scale

Everyone can use photo sharing and everyone could use extra income.  This website can be used by the masses and can be scaled to the masses.  By using an import application, Razzi.me could offer users a seemless transition from Flickr into it’s system.  Ramping up momentum will be easier than monetization.

Time

While building this site to a successful, profitable (and monetizeable) web property won’t be easy, the ingredients are there.   And since this is an informational based application, the Time commandment isn’t a challenge once the intial momentum begins.  There are no products.  No shipping.  Marginal human resources are required.

Accelerants

Brand

One look at this property and I see a BRAND, not a BUSINESS.  While I typically advise against any NON-DOT-COM domain, Razzi.me is a brandable domain name.  I like it.  Razzi-Me … like give me a “Kleenex” … or “Google it”. The branding is then accentuated by the implementation of a competitor  comparison chart.  (See below) Razzi.me does an excellent job in branding itself as different and doesn’t make you figure out how — it shows you.

Prototype

If this site gains momentum in the photo-sharing space, how easy (or difficult) do you think it will be to secure outside funding?   A working prototype, with customers, use, and traffic makes attracting outside investor interest easy because it reflects actual EXECUTION.  A working business plan with nothing tangible other than Powerpoint charts and graphs represents nothing.   As someone who looks at investment opportunities frequently, one look at Razzi.me and I am interested … it has all of the Fastlane ingredients, it’s branded, it’s identified a need, and it looks like a property that can eventually scale to a multi-million dollar valuation.

Of course with any startup, that reality will rest in the developer to make it happen — to put A with B with C, and adjust along the way.

Think of this way:  The land is bought, the materials are ordered, and the heavy equipment is onsite; will it scale to a skyscraper that will scale into the clouds?

Tagged as: branding, razzi.me

And Stop The Prostitution of Monday Through Friday!

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