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When Was The Last Time You *Violated* Your Customer?

by MJ DeMarco · 9 comments

Growing a business is tough enough.

It becomes tougher when your customer service sucks.  You know how it goes.  Never return emails.  Or when you do, you do it once per day at 12pm.  Treat people like a number.  Press 1 for this, press 2 for that.  Yup, people become nothing but a means to your end.  And that end?  Passive income, some fancy car, or some other selfish motive.

Businesses that provide poor customer service is now an expectation of normal.

And yet, this exposes opportunity for Fastlane entrepreneurs.  Wherever poor customer service exists, so does opportunity.

Violate your customer’s expectation in the positive and you improve your chances of growing your business beyond your marketing budget.

Tagged as: sucs



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Comment Guidelines: We all have opinions and I'm cool with ya disagreeing with me however anonymous comments, stupid comments, trolling, hating, and other uncivil comments will be deleted.

  • http://www.thefastlaneforum.com/fastlane-articles/33011-when-last-time-you-violated-your-customer.html#post170161 When Was the Last time You *Violated* Your Customer?

    [...] customer? Believe it or not, I still work and do some menial stuff, all in the name of *SUCS*. When Was The Last Time You *Violated* Your Customer? The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime "The best [...]

  • http://read2learn.net Kent Mauresmo

    I was wondering if you shipped your own books or hired someone else to do it.

    Thats good that you do it yourself because you can avoid silly and tacky mistakes that an outsourcing company would make.

    I bet its fun getting book orders and sending them out yourself…its more personal.

  • http://www.themillionairefastlane.com MJ DeMarco

    Actually Amazon does the bulk of the fulfillment, but under my ‘seller’ account I have to do the shipping.  Hiring is an option but not feasible; hard to hire someone for 20 minutes a day – managing them would take just as much time.

  • http://twitter.com/read2learn_blog Read2Learn Lounge

    Hah, you’re right. It would still take away 20 minutes of your time, plus a couple you would have to pay them a couple bucks.

    Cant wait for your next book. Your current book is a classic. I have my sister reading it now.

  • http://lifedefacto.com/ Nwokedi

    Zappos is a great example of this.  This is a company that meaningfully differentiated itself from competitors via its customer service. 

  • http://customizedfatlossreviews.net Customized Fat Loss

    Really? I never thought businesses that provided poor customer service was already considered normal. If anything, I think they should be taught a valuable lesson!

  • Clinton Skakun

    Thank you again for signing the book you sent my sister. Not sure if you remember it or not, was a while back, but it meant a lot. And my sister really loved the book.:)

  • http://www.probodybuildingdiets.com Jack’s Bodybuilding Diets

    it’s
    cool that you send the books under your “seller” information, it
    makes the book more personal. 

    - Jack Leak

  • http://customizedfatloss.com/ Jack’s Customized Fat Loss

    it add a more
    personalize feel if you approach your customer yourself, and they will feel
    valued and that’s what will make them keep coming back for you.

    - Jack Leak

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