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Who Is The Best Guru In The World? You Will Never Guess.

by MJ DeMarco · 4 comments

Tough decision to make?  There’s a guru YOU CANNOT IGNORE and he is almost always right.

He will tell you exactly what you should be doing, and what you shouldn’t.  No, it isn’t mini-me or Mike Myers but …

  • He is the guy who tells you that the interior finance minster of Nigeria really doesn’t have $12 million (USD) for you in a secured account.
  • He is the guy who tells you that that $5,000 seminar is a worthless scam.
  • He is the guy who tells you it’s time to quit your job and start a business.
  • He is the guy who tells you that you shouldn’t be getting married after 3 weeks of dating.
  • He is the guy who tells you that your spouse is indeed cheating on you, despite his claims that he’s working late (again) at the office.
  • He is the guy who tells you that you shouldn’t be driving after 4 Long Islands.
  • He is the guy who tells you that client is bad news.

Who is this guru?

His name is TUG.

Where do you find your TUG?  Simple.  Picture yourself shirtless with TUG inscribed onto your stomach. Walk into your bathroom and look in the mirror.  What does TUG become?

TUG mirrorized becomes GUT.

The best guru in the world is YOUR GUT.
Your intuition.
That tickle in the back of your head.
The rock in the pit of your stomach.

This is your gut telling you something is wrong, or something must be done.

Fastlane success is just NOT driven by choice,  but by good choices.  Some of the best decisions I’ve ever made have defied the empirical and statistical evidence — and was made by observing, and endorsing my gut feeling.

Other successful business people and entrepreneurs will tell you the same.

Miriam Silverberg, Mariam Silverberg Associates (Manhattan Publicist)
A number of years ago I cold-called a new restaurant that had just opened on the upper east side. The owner agreed to see me. He and his partners had poured a lot of money into this new restaurant and it showed. It was really “over the top.” They were from Russia and agreed almost immediately to hire me. Alarm bells went off in my head and I told them I wanted to think it over. I left and never went back. A year or so later it closed and I read in the paper that the owners were part of the Russian Mafia.

Thomas Hoebbel, Thomas Hoebbel Photo
http://www.th-photo.com
Just before the economic downturn I was looking at my business; I am a freelance photographer and I do lots of work for commercial clients.  I began to feel (in my gut) that while still photography would remain relevant that Video on the Web was going to begin to take a prominent place especially in marketing areas.  I decided to dive in, secured a loan, purchased video production equipment, software and a new high powered mac book pro for editing and began creating web based marketing videos.

This was just over 2 years ago and now the video side of my business makes up nearly 50 % of my income.  I knew in my gut that it was a good idea and I was anxious about investing during uncertain times, but went for it and am very glad I did.

Adam Kruse, The Hermann London Group
http://www.HermannLondon.com
I had to make a gut call if I wanted to stay with my company I was working as an accountant for, or start my own real estate business.  I believed in myself and I was pretty unhappy as an auditor. So it was a crazy financial decision,  to leave a high paying accounting job with full insurance and go on my own, but I did it, and I haven’t looked back.  Now I have 25 people working for me and I was quoted in this month’s Entrepreneur magazine. It doesn’t get any better than this!

Bert Martinez, Business Expert and Trainer
http://www.burtmartinez.com
I had an investor that was giving me almost everything I wanted and I was getting a lot of pressure from my partner to take the deal but it didn’t feel right. So I passed on the deal base solely on my gut. 1 week later we got more money with better terms – if it don’t feel right – don’t do it.

M. Zwick, Esq
http://www.Assets-International.com
In 2003, I had my own little (one person) law practice. My biggest client was a company that located missing heirs and other unknowing beneficiaries. When the two partners who owned the business, which was just the two of them and no employees, invited me to be a partner, I closed my practice and joined them as a partner.

A few people thought I was crazy since the company had revenue under $200,000 and the model called for no repeat business. I trusted my gut that it could go somewhere. I am proud to say that I was right. Our company now has a staff of twenty and will have revenue of around $2 million this year, with anticipated growth of at least 10-20% in both areas in 2011.

Paul Serwin, Founder (Leveraged Success)
http://www.improvingBusinessResults.com/
My gutcheck came in December 2009. I was getting fed up with the grind of my mid-five figure 9-to-5 job and realized that I had no chance to advance within that company to a higher position. I realized that working to achieve someone else’s dream was killing my ambition. On a whim, without a financial backup plan, I quit my job during the middle of my job.

From my experiences with consulting high-end sales professionals and helping friends of mine become more successful with their businesses, I opened my Entrepreneur All Star business coaching company, and I’ve never looked back. By following my passion and having to be accountable to myself, I’ve been blessed to have 2010 be my best year ever. From everything and everybody I’ve encountered this year, I know have the right tools to execute my plans for 2011, in which I hope to help more people than I have in the past 5 years combined!

David Luks,
http://www.HoneyDrop.com
35 year old Brooklyn resident David Luks came up with the idea for an organic line of honey beverages during treatment at Sloan-Kettering for cancer in 2008. He was told by doctors to avoid artificial sweeteners, so David decided to make a life and career change. Luks took his knowledge of the beverage industry having worked as the Director of Marketing at PepsiCo for eight years, to create one of his own. He knew he wanted to make a drink that had absolutely no sugar, corn syrup or anything artificial. His beverage Honeydrop is just that.

David Luks is currently hard at work on three new flavors for Honeydrop to debut at the beginning of 2011. Since its launch, honeydrop went from being found in 18 Whole Foods in January 2009, to now being stocked at over 125 Whole Foods stores across the country in addition to being on the shelves at Fairway and other Natural Food Stores throughout the Big Apple with more expansion of the product to come this winter.

Mike Bucci, who has sold almost 7 million Painter’s Pyramids through over 10,000 retail location in 20 countries including some of the largest retailers in the world (Home Depot, Lowes, Sherwin Williams and many more) says that knowing your gut is a key “skill” required for entrepreneurs to be successful.  Bucci contends that “quite simply, entrepreneurs cannot afford the time and investment to study every detail of their products or business. Often, an entrepreneurs “blink” response is more telling than detailed studies and moving quickly allows entrepreneurs to more quick gain feedback and adjust course as needed.”

What “gut calls” have you missed and better yet, have you made?

Let me know!



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Comment Guidelines: We all have opinions and I'm cool with ya disagreeing with me however anonymous comments, stupid comments, trolling, hating, and other uncivil comments will be deleted.

  • http://www.thefastlaneforum.com/fastlane-articles/28470-guru-you-cant-ignore-youve-got-listen.html#post142628 A Guru You Can’t Ignore and You’ve Got To Listen To!

    [...] of a listen … He's almost always right … He's almost always available … and he's cheap. Who Is The Best Guru In The World? You Will Never Guess. | Fastlane Entrepreneurs Forty-years of soul-sucking jobs, 401(k)s, mutual funds, and mindless frugality won't make [...]

  • Clint

    Missed- When I started the short-sale process on my home I interviewed a few realtor/attorney teams and it came down to 2- one seemed too good to be true and the other seemed like a “safe” bet. While I felt the “too good to be true” team would still get the job done, I went against my gut and took the safe bet. This safe bet advised me to list the house above market value to try to avoid a short-sale all together and did not lower the price until about 6 weeks later when there was no interest, at this time it was at market value and we only had two weeks to get an offer before the 1st time homebuyer credit expired and my gut said “price it low and get an offer”, but again I let the “expert” do her job and now 6mo’s later the house still isn’t sold :(

    Even worse is after learning more about the process, the “too good to be true” team was actually right on the money with how the process should go and I most likely would’ve sold the house months ago if I trusted my gut.

    Hit- My gut told me that there is a great business opportunity down in Phoenix, I leave in one week… stay tuned for more :)

  • MJ DeMarco

    While I used WADM to determine if I should sell my company, my GUT brought me to the decision to use it … WADM confirmed my gut call. (For those who don’t know what WADM is, that’s a decision matrix I explain in my book.) @Clint … you’ll love PHX!

  • Lazercannons

    Glad I read this, I’m currently a college student I I’m going to drop out to start my own residual income system companies and ventures. My gut is tugging me to get out of college and do it.

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