ROTI: Return on Time Invested

ROTI: Return on Time Invested

ROTI, or Return on Time Invested,  is the hourly return on any time expenditure as valued in a dollar amount per hour.

For example, if you spend $200 on new domain registrations at the registrar GoDaddy and spend 5 minutes searching the internet for a discount code that saves you 20% on the total purchase, your ROTI on that 5 minute investment is $480 per hour.

CALCULATION
Savings: $40 ($200 X 20%)
Time Invested: 5 minutes

ROTI calculation:
60/5 X $40 = $480.00 per hour