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6 Excuses You Immediately Need to Bitch-Slap if You Want to Get Rich

by MJ DeMarco · 13 comments

BITCH SLAP (via Urban Dictionary)

To open handedley slap someone. Denote disrespect for the person being bitch slapped as they are not worthy of a man sized punch. Suggests the slap was met with little resistance and much whining.

Excuse #1: “Money doesn’t buy happiness.
Translation: “I’m broke”

I’ve been broke and I’ve been rich, trust me, the view from the peak of financial freedom is much better than the dungeons of poverty.  People who equivocate that “money doesn’t buy happiness” have already concluded that they will never have money, therefore, why save it?  Why try to create wealth? The problem with this excuse is that it becomes the torchbearer to your poorness, and since you’ve errantly concluded that money has no correlation to happiness, you sap your motivation to create any.

Bottomline?  Money used incorrectly doesn’t buy happiness; however, money used properly buys freedom and freedom is one parcel in the wealth trinity.  The last time I woke to an alarm clock was probably back in the 1990′s and that is because I don’t have to worry about getting up at 6am for a job … yea, like that’s not gonna make ya happy!

Excuse #2: “I have no time.
Translation: “Wealth isn’t my priority, but sitting on the couch watching American Idol is.”

Probably my favorite excuse because those who claim they don’t have time, waste time.

These are the people whose butts are parked on the couch watching every episode of Dancing with the Stars.  They’re online playing Facebook Mafia Wars or Farmville.  They’re at the bar getting jacked up on Bud Light while watching the Cubs lose another game.  They’re standing in line for 4 hours waiting to save $20.

Yes, you don’t have time because your time is foolishly squandered in immediate, mediocre comfort over long term, meteoric comfort later.   Invest your time in a Fastlane business that can yield a bountiful ROI, not just with money, but with time.

Excuse #3: “I don’t know how.
Translation: “I’m too lazy to find out how.”

The internet is an amazing thing.  Anything you want to know, is out there, and even better, it is FREE.

If you don’t know how, it’s because you don’t want to know HOW bad enough.

When I graduated from college, I knew nothing about web technologies.  So how do I build a multi-million dollar internet company?  I sought knowledge and made a disciplined effort to find out how.  I taught myself, read books from the library, surfed the web, joined forums, camped out at B&N — whatever you need to know, it is out there!! All it takes is your discipline in time and effort to FIND IT. I don’t know how is just an excuse to be lazy.

Excuse #4: “I don’t have money [to start a business]” or “It takes money to make money”
Translation: “I’m not willing to get my hands dirty”

You don’t need money to start a business because the best of what you have to offer is yourself – good old human capital.  Human capital is the noodle between your ears, your creativity, your hard labor, your ingenuity, and your willingness to get down-and-dirty in the trenches to do the work that most won’t.  I started my company with $900 which in turn, generated over $10,000,000 in profit to me.  With 900 bucks and my own human capital, I learned how to program internet websites and created SOMETHING from NOTHING.

Human capital are your ideas put into tangible form.   Human capital goes on Craigslist and finds opportunity.  Human capital learns a new skill and deploys it.   Human capital learns how to code an iPhone app, puts it on iTunes and makes 1/2 million dollars.  Human capital is working at 2 am while the world sleeps.

Excuse #5: “Starting a business is risky”
Translation: “50 years of jobs, saving 10% of my paycheck, 401(k)s, and penny-pinching will someday make me rich.”

Sure, starting a business isn’t all lollipops and sunny skies.  However, if the Slowlane (as translated above) is your financial plan, I’ve got news for you: The Slowlane is a bigger risk because it forsakes CONTROL for HOPE.

Lets see, HOPE you can get a job and keep it for 50 years, HOPE the markets don’t crash, HOPE the boss doesn’t cut your hours, HOPE you don’t get laid off, HOPE your pension isn’t mismanaged by company executives … and you think owning a business is risky? When you don’t control your financial plan, you don’t control RISK.  Slowlaners assume the biggest risk of all because they relinquish control and give it the boss, the company, and the markets.

Excuse #6: “I’m not lucky
Translation: “You need luck to get rich.”

Luck happens when your probabilities shift from “never” to “likely“.  If you’re surfing TheDirty.com for 3 hours a day, yea, you aren’t gonna get lucky because your probabilities are stuck in the “never” zone.

Luck is the residue of process.
Luck is the residue of being out there and getting shit done.
Luck is the residue of action.

When you engage in process, process shifts the probabilities of luck in your favor.

Who’s gonna get lucky?   The aspiring inventor who created 3 prototype inventions and trolls the invention conventions?  Or the guy sitting in his basement killing ogres in the latest Dungeon of Doom?   If you want to get lucky, get FN busy.

What excuses have you heard?  Or worse … used?

Cheers,



PS: PC Police: C’mon relax, I don’t advocate hitting women and the term “bitch-slap” is used slangy and unisexually.



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  • Clint

    Sadly I’ve used ALL 6 of those at one time or another and continue to use #2, 3 and 5 constantly especially with my attempt to get an eCommerce site up… its been a lot of “finding the right niche product takes way too much time and analysis”(a combo of #2 and 3) to “building and promoting a site takes too much time or money”(a combo of #2 and 5).

  • FDJustin

    I’m sometimes guilty of #4. I also tend to waste a lot of time (but don’t use the excuse).

    I’ve heard “I’m too stupid.” used as an excuse.

    Worst excuse I ever heard? “I don’t plan on things like that, they always lead to disappointment!” – That kind of thing is a shame, as it’s a pervasive, self-destructive outlook on life.

  • MJ DeMarco

    “Too stupid” is just another way to say “I don’t know how” — when I graduated from college, I never knew how stupid I really was.

  • http://www.stephenhilgart.com Stephen Hilgart

    Fantastic article.

    It’s nice to see our common excuses so when (if) they pop up they are easy to recognize and fix!

    Thanks!

  • http://www.diaryofalatebloomer.com Michelle

    Agreed. Thanks for the tough love. Now replace that god-awful photo. ;-)

  • http://www.about.me/peyton503 Peyton

    That’s great advice! You’re bilingual in Excuseanese. People always make excuses. [That photo is harsh though.]

  • http://www.serialstartups.com Naomi Tapia

    I think I’ve only used the “no time” excuse. It’s SO frustrating listening to a lot of these excuses from people I know. This is a very accurate list! Love it!

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  • usisdoomed

    That part on human capital, was the biggest aha moment. I’ve been restricting my action and waiting to have enough capital to implement a project while i should be getting my hands dirty and doing the tedious, boring stuff myself. I don’t need more money, all i need to do is get in the trenches and build my deck myself instead of waiting around for someone else to build it.

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  • Anonymous

    I’m not even done with reading all 6, but as soon as I read #5, I saw how brilliant it was.  It takes your whole life to fail (and a good way to do it is driving in the Slowlane), but if you give it all you’ve got and learn from repeated failures (in the Fastlane) you learn from failure, and create more opportunities for your success!

  • TJMcMeans

    Something my mom always told me regarding excuse #6 - 
    L.U.C.K. = Labor Under Correct Knowledge.Great article MJ!

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